Second-Screen Interaction for Scripted Television
The New Girl companion app brought interactive second-screen features to the FOX comedy series, allowing fans to engage with the show on a phone or tablet while watching an episode.
Using the mobile device’s microphone, the app recognized audio from the television broadcast and synchronized with the episode timeline. This allowed interactive experiences to appear at moments relevant to the story, even though viewers were watching a scripted comedy rather than a competition show.
Fans could take polls, collect points, and unlock badges as they watched, adding an engaging mobile dimension to the traditional television experience. The same timeline-based technology also supported timely show-related and promotional content.
Technology: Broadcast audio recognition, episode timeline synchronization, interactive polling, points and badges, timed mobile content, and second-screen application development.
