Interactive Fan Engagement and Rewards Application
The Oxygen Connect companion app gave fans of The Glee Project a way to participate while watching the televised competition, connecting them with their favorite contenders through a second-screen experience on their phones and tablets.
Using audio recognition through the device’s microphone, the app synchronized with the television episode and could present relevant interactive content at specific moments in the broadcast. This brought the on-screen competition and the viewer’s mobile experience together.
Fans could engage with the contestants, earn points, and unlock badges throughout the season, adding game-like rewards to the television viewing experience.
Technology: Audio-based broadcast synchronization, episode-timed mobile content, interactive audience engagement, points and badges, and gamification.
