FOX launches second-screen app for MasterChef
FOX and its recent acquisition Shine America, the content company, have worked with ACTV8.ME to launch a fully interactive second screen experience to accompany the third season of hit reality-competition series MasterChef, which airs Mondays and Tuesdays.
The app for iPhone and iPad (an Android version will be available in the coming weeks, the company said) will offer ancillary content like recipes; exclusive interviews with show judges Gordon Ramsay, Joe Bastianich and Graham Elliot; and quizzes and polls to better get to know the contestants.
Viewers also will be able to synchronise the app with the live show or DVR recording to enjoy real-time interaction with the show and other MasterChef fans. And, users can earn badges by watching and answering episodic trivia, download recipes from each episode, chat about the show in real-time via Twitter and Facebook, and watch quick video tips from the contestants. In addition, it features an in-app store, giving fans an easy way to purchase MasterChef merchandise.
“We’re always looking for new ways to enhance and extend the FOX experience for our viewers, and the MasterChef app is a perfect way to do that,” said Bill Bradford, senior vice president of digital media for Fox Broadcasting. “Not only does it give MasterChef fans new, creative ways to engage with their favorite show, but it also allows us to forge deeper connections with our audience.”
by: Michelle Clancy | 26-06-2012